Danish based toy company, LEGO, has begun production on a new line of toys created from a plant based plastic made from sugarcane. The first launch of the blocks will feature plant like objects, such as trees, bushes, and leaves. LEGO hopes to make their core products and packaging sustainable by 2030.
“At the LEGO Group we want to make a positive impact on the world around us, and are working hard to make great play products for children using sustainable materials. We are proud that the first LEGO elements made from sustainably sourced plastic are in production and will be in LEGO boxes this year. This is a great first step in our ambitious commitment of making all LEGO bricks using sustainable materials,” said Tim Brooks, Vice President, Environmental Responsibility at the LEGO Group.
The new plant based plastics are created from polyethylene, a flexible, durable plastic made from sustainably sourced sugarcane. LEGO has joined with the Bioplastic Feedstock Alliance to work in accordance with sustainable practices.
“LEGO products have always been about providing high quality play experiences giving every child the chance to shape their own world through inventive play. Children and parents will not notice any difference in the quality or appearance of the new elements, because plant-based polyethylene has the same properties as conventional polyethylene,” said Tim Brooks.
The new sustainable bricks will still be able to fit into older LEGO bricks, making the transition a seamless one. These sustainable LEGOs are available for purchase in stores now.